Several years ago we opened a grooming section in one of our stores. The amount of pets brought in with matted coats, nails too long and smelly ears was amazing. You ask why is it important to keep my pet clean? Did you know fleas and other insects just love nesting in dirty, smelly fur? And matting can cause severe skin damage. Nails too long can put your pet off balance and interfere with joint mobility. Isn't it just the greatest when your pet snuggles in bed with you and they are clean and smelling great! Keep you pet healthy and clean with the safest, most natural ingredient cleaners, shampoos, deodorizers and skin-care products.